Banner with Image of Mullah Omar

The dominant representations in this image are the map of Afghanistan and the picture of Mullah Omar, the spiritual and political leader of the Taliban. Notably, the names on the map are in English, rather than in Arabic script. The use of English prevents this image from being associated with a specific ethnic group (e.g., Pashtuns, Arabs, Tajiks, etc.), thereby avoiding the alienation/exclusions of any group. English text is also utilized when the image is meant to convey specific messages to Muslims living in the West. Finally, the images of military equipment convey the ongoing violent nature of the Taliban’s struggle, as well as the significant military capabilities of the organization.